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Just because you have a great looking website doesn't mean it will automatically attract lots of new customers. In order to put your site to work you will need to engage in a variety of activities to promote your site and your brand. Toptastic can help, we create a custom on-line program for each of our clients.
We work with each of our clients to understand their unique requirements and assemble a unique package of services for them. Which we run as a set of programs, reporting regularly and consulting with the client to tune and adjust as we go to ensure the best possible return on your investment in us.
Keyword Research
We help you find the optimum key words and phrases to use to attract your potential customers. We use a number of statistical tools to create an initial set of keywords / phrases and continually monitor and adjust based on feedback. We also check to see what keywords your competitors are using.
Domain Name Selection and Registration
If you don't have a domain name for your business or would like to try something new, we can research what would work for your business, find what is available and acquire it on your behalf.
Site Optimization
There are a bunch of little technical
items you need to pay attention to. Optimization of headers, titles,
keywords, other meta data; the items that the search engines see but
your viewers normally don't. We make sure this is all taken care of and
that as techniques and fashions for optimizing this data change, we
keep up with the trends on your behalf.
Content Optimization
We can offer copy-writing services or
take your copy and either edit it directly or make suggestions on how
to improve what you have to help your site attract the search spiders
as well as discerning website readers.
Search Marketing (Pay Per Click)
Pay Per click programs
can work with your SEO efforts to bring highly qualified potential
customers to your site. Someone who has searched for an exact phrase
that matches what you have to offer, then clicked on your link may well
be worth paying a small amount to get to your site. Our experts can
set-up the right pay per click campaigns to maximize your return.
Optimize for Local Search
An increasing number of people
search the web for local businesses, we are able to optimize for this
and attract more potential customers close to your location.
Link Building
We use a variety of techniques (all totally
above board and ethical) to obtain quality links from other websites
into your site. This can greatly enhance how the search engines rate
your site and consequently improve your importance.
Web Site Analytics
We analyze your site with one or more
tools to determine which search engine keywords, and which listings are
sending you the best (not necessarily the most) traffic. We also look
at which geographic locations your traffic is coming from and at what
times of day, week or month you get the most traffic. In fact there are
a great deal of metrics we can analyze, report on and therefore adjust
your on-line marketing campaigns to ensure optimum return on your
investment.
Learn about us, how we work and what we can do for your business >>